Business, Management, Marketing & Technology
These classes provide learning experiences to develop the skills and competencies needed to be productive workers in today’s high tech, global, business world.
Sell, Sell, Sell!
Opportunities in marketing have never been better. According to the U.S. Dept. of Labor, marketing and sales occupations are two of the fastest growing fields. The Marketing course will prepare you for the retail world. It involves developing personal marketing skills and techniques, preparing advertising and promotional activities, buying merchandise for resale in the school store, presentations from vendors, inventory control, creating displays and learning cashier skills. You will take what you learn in class and put it into practical experience in the school store.
The Advanced Marketing courses allow you to apply your skills learned from the prerequisite class, Marketing. You take your leadership and management skills to work in the school store, an actual school-based business, The Campus Closet. Learn by doing! Learn various selling techniques, cash register operations, customer service, advertising, inventory control, display and managerial decision making. Gain the skills you need for a future in sales and marketing.
This course will take students through the dynamic world of marketing and merchandising. Real world marketing will be a part of every class through the use of the Internet, computer simulations, projects and guest speakers. Topics to be covered include marketing information management, distribution, market planning, promotion/social media, product/service management, pricing, selling, risk management, finance and economics applied to business situations. Students will have the opportunity to become members of the Alpena DECA chapter, a student organization designed to prepare students for the fields of marketing, merchandising, entrepreneurship, and management. Students will have the opportunity to gain introductory experience within the Campus Closet, our school store. This course counts towards fulfillment of the economics requirement for graduation.
Advanced Marketing VEI (Virtual Business: VEI)
This one year course is designed to provide training in developing a virtual business through VEI. VEI entrepreneurs learn by doing! This simulated business replicates all of the functions and demands of a real business in both structure and practice, from product development, production and distribution to marketing, sales and human resources, finance and accounting. As “employees” of a virtual business, students are accountable for their company’s management and performance, through a web based banking system that connects 5,000 student run businesses around the world. Our school will develop products “virtually” and will “sell” to other VEI programs around Michigan and the world! Our school may participate at a trade show event held in the fall/winter. Students will become members of the Alpena DECA chapter, a student organization designed to prepare students for the fields of marketing, merchandising, entrepreneurship, and management. Prerequisite: Marketing, DECA application and approval by marketing instructor.
Advanced Marketing SBE (School Based Enterprise: Campus Closet)
This one year course is designed to provide training in managing the operations of a retail store under real conditions in the school based enterprise, Campus Closet. Course topics include: business communications; retailing, budgeting, purchasing, pricing, and sales analysis; visual and display design, marketing research, advertising and management. Students will become members of the Alpena DECA chapter, a student organization designed to prepare students for the fields of marketing, merchandising, entrepreneurship and management. Prerequisite: Marketing, DECA application and approval by marketing instructor
Take the World into Your Hands!
Computers and the Internet
After completing this class students are prepared to take Microsoft’s Digital Literacy Certification Exam. The goal of Microsoft Digital Literacy is to teach basic computer concepts and skills so that students can use computer technology in everyday life to develop new social and economic opportunities for themselves, their families, and their communities, and to be SAFE online while doing so. Whether you are entirely new to computing or have experience, this curriculum will help you develop a fundamental understanding of computers. From using the Internet to sending email or creating a résumé, the Computers and Internet Curriculum helps you develop the essential skills you need to use a computer with confidence. More advanced students in the course will be given the opportunity to test and train for Microsoft Word and PowerPoint Certifications.
This course is designed to use a “hands-on”, individualized approach to teach computer applications focusing on Microsoft Word, Excel, PowerPoint, Access, and Outlook. After successfully completing this course, students will be prepared to get certified in the areas of Microsoft Word, Excel, Access, PowerPoint, and Outlook Specialist, and Word and Excel Expert. A Microsoft Business Certification shows employers that you have the technical skills to solve real-world problems by using advanced features of Microsoft Office programs and Windows. It also provides a professional credential recognized around the world.
Certification: This course will help prepare students for Microsoft Office applications at proficient or expert levels. Through a grant received through MDE, students will test and be certified in any and all levels of Microsoft Office in the classroom.
Creative Computer Coding Using Games and Apps
Learn how to code by working in a real software development environment to design, program and publish mobile apps and games. Learning to code by creating real products, students will discover how to make amazing things and have an impact on their world. Students will learn to use a computer system to write programs and problem-solve. Course topics include basic computer use, variables, expression statements, loops, strings, formatting, arrays and graphics as well as appropriate program design. The course will feature online and in-class lessons that emphasize hands-on coding, the course can be taught via Chrome and IE in the classroom, students can work outside of class on any modern web browser on phones, tablets, laptops or desktop computers. The class is taught through lecture, discussion, and primarily lab work. As the year approaches the halfway point, students will refine and extend skills learned in the course. Course topics will include review of materials from earlier and continue with graphics, arrays, sorting, file types, and document interface as well as appropriate program design. The class is taught through lecture, discussion, and primarily lab work.
Be Your Own Boss!
Business Administration and Administration (Formally Introduction to business)
Fulfills: Tech Literacy and Business elective. This course focuses on the planning, organizing, directing and implementing the functions and processes of contemporary businesses and organizations. Specific components include management theory, human resources management and behavior, organization and production and business decision-making utilizing technology at all levels. For those interested in business and related career fields such as accounting, management, banking and finance, sales, marketing, office systems, medical records, etc. Employment opportunities are available in a variety of businesses and organizations.
Certification: This course will help prepare students for Microsoft Office applications at proficient or expert levels. During the second half of the course, it will extend on focusing on the planning, organizing, directing managing a contemporary businesses organizations. Certification: This course will help prepare students for Microsoft Office applications at proficient or expert levels. Articulated Credit: College credit may be available through various colleges
This course is recommended for all students interested in pursuing a career in all business related fields. The course will be a study of accounting principles and theory. A computerized program will be used along with spreadsheet software. Several simulations will be integrated throughout the course as well as other business topics such as financial statements, journals, payroll software, proprietorships, partnerships and corporations, internal controls, and other pertinent accounting topics. The course will continue in the second half of the year continuing the study of accounting principles and provides the student with the technical and procedural skills required in the business world. Proficiencies in automated systems and applications that require greater analysis are presented.