Business, Management, Marketing & Technology

The “BMT” Department provides learning experiences to develop the skills and competencies needed to be productive workers in today’s high tech, global, business world.

Marketing

Sell, Sell, Sell!

Opportunities in marketing have never been better. According to the U.S. Dept. of Labor, marketing and sales occupations are two of the fastest growing fields. The Marketing course will prepare you for the retail world. It involves developing personal marketing skills and techniques, preparing advertising and promotional activities, buying merchandise for resale in the school store, presentations from vendors, inventory control, creating displays and learning cashier skills. You will take what you learn in class and put it into practical experience in the school store. 

The Advanced Marketing courses allow you to apply your skills learned from the prerequisite class, Marketing. You take your leadership and management skills to work in the school store, an actual school-based business, The Campus Closet. Learn by doing! Learn various selling techniques, cash register operations, customer service, advertising, inventory control, display and managerial decision making. Gain the skills you need for a future in sales and marketing. 

Classes

Marketing

This course will take students through the dynamic world of marketing and merchandising.  Real world marketing will be a part of every class through the use of the Internet, computer simulations, projects and guest speakers. Topics to be covered include marketing information management, distribution, market planning, promotion/social media, product/service management, pricing, selling, risk management, finance and economics applied to business situations. Students will have the opportunity to become members of the Alpena DECA chapter, a student organization designed to prepare students for the fields of marketing, merchandising, entrepreneurship, and management.  Students will have the opportunity to gain introductory experience within the Campus Closet, our school store. 

 

  • This course counts towards fulfillment of the economics requirement for graduation.
  • This course counts towards fulfillment of the Visual, Performing and Applied Arts Requirement
  • This course may earn college credit through College Articulation - See nemi-earncollegecredit.com

Advanced Marketing VEI    (Sports and Entertainment)

This one year course is designed to provide training in developing a virtual sports and entertainment business through VEI. VEI entrepreneurs learn by doing!  This simulated business replicates all of the functions and demands of a real business in both structure and practice, from product development, production and distribution to marketing, sales and human resources, finance and accounting.  As “employees” of a virtual business, students are accountable for their company’s management and performance, through a web based banking system that connects 5,000 student run businesses around the world. Our school will develop sports and entertainment products “virtually” and will “sell” to other VEI programs around Michigan and the world!  Our school may participate at a trade show event held in the fall/winter as well as sports/entertainment field trips. It is strongly recommended that students become members of the Alpena DECA chapter, a student organization designed to prepare students for the fields of marketing, merchandising, entrepreneurship, and management. Students may be responsible for personal expenses when participating at events beyond the classroom.    

 

  • Prerequisite: Marketing, DECA application and membership is strongly recommended.
  • This course meets the Math Related Requirement when taken in a student’s senior year.
  • Course counts towards fulfillment of the Visual, Performing and Applied Arts Requirement

Advanced Marketing SBE  (School Based Enterprise: Campus Closet)

This one year course is designed to provide training in managing the operations of a retail store under real conditions in the school based enterprise, Campus Closet.  Course topics include: business communications; retailing, budgeting, purchasing, pricing, and sales analysis; visual and display design, marketing research, advertising and management.  It is strongly recommended that students become members of the Alpena DECA chapter, a student organization designed to prepare students for the fields of marketing, merchandising, entrepreneurship and management. Students may be responsible for personal expenses when participating at events beyond the classroom.

  • Prerequisite: Marketing, Concurrent enrollment in and/or Adv Marketing Sports and Entertainment VEI,  DECA application and membership is strongly recommended
  • This course meets the Math Related Requirement when taken in a student’s senior year.
  • Course counts towards fulfillment of the Visual, Performing and Applied Arts Requirement

Advanced Marketing Sport & Entertainment VEI and Advanced Marketing SBE may be taken simultaneously to form a two hour block and can be selected in multiple years (Year 2 and Year 3).  When selected for Year 2 and Year 3, students will take on leadership roles for Campus Closet and/or the virtual business.

Information Technology

Take the World into Your Hands!

Information Technology Classes

Tech-Net (Formerly Computers and the Internet)

After completing this class students are prepared to take Microsoft’s Digital Literacy Certification Exam.  The goal of Microsoft Digital Literacy is to teach basic computer concepts and skills so that students can use computer technology in everyday life to develop new social and economic opportunities for themselves, their families, and their communities.  Whether you are entirely new to computing or have experience, this curriculum will help you develop a fundamental understanding of computers. From using the Internet to sending email or creating a résumé, the Computers and Internet Curriculum helps you develop the essential skills you need to use a computer with confidence. Students will create websites and other social media communications for personal and business use.

  • This course meets Online Learning Experience

Microsoft Applications

This course is designed to use a “hands-on”, individualized approach to teach computer applications focusing on Microsoft Word, Excel, PowerPoint, Access, and Outlook.  Students will be prepared to get certified in the areas of Microsoft Word, Excel, Access, PowerPoint, and Outlook Specialist, and Word and Excel Expert. A Microsoft Business Certification shows employers that you have the technical skills to solve real-world problems by using advanced features of Microsoft Office programs and Windows.  It also provides a professional credential recognized around the world.   

Certification: This course will help prepare students for Microsoft Office applications at proficient or expert levels.  Through a grant received through MDE, students will test and be certified in any and all levels of Microsoft Office in the classroom.

Microsoft Applications II

This is a second semester of 2 semester sequence.

Digital Media Illustration

Grab a computer and join us in an exciting course to introduce you to illustration, design, advertising, and marketing using Publisher which is paramount in computer applications. This class focuses on being creative, thinking outside of the box and learning a variety of artistic concepts creating images in Adobe Illustrator. If you like to work with computers, and images of all kinds, you’ll love this class! You will learn how to create and design logos, build themes for a product, transform 3D images to 2D, work with vector images, design greeting cards, book jackets, and create medical artwork. This course has been designed to cover a wide variety of fine art topics as well as a preview to digital media techniques and other digital careers ranging from children’s book illustration to creating new phone and IPAD apps. The student who takes this course should be very comfortable with computers

  • Course counts towards fulfillment of the Visual, Performing and Applied Arts Requirement

 

Business

Be Your Own Boss!

Business Classes

BUSINESS APPLICATIONS  (Formally Introduction to Business OR Business Management)

This course and Business Essentials completes the basic Business Program.  Business Applications  focuses on the planning, organizing, directing and implementing the functions and processes of contemporary businesses and organizations. Specific components include management theory, human resources management and behavior, organization and production and business decision-making utilizing technology at all levels. For those interested in business and related career fields such as accounting, management, banking and finance, sales, marketing, office systems, medical records, etc. Employment opportunities are available in a variety of businesses and organizations.

Certification: This course will help prepare students for Microsoft Office applications at proficient or expert levels.

  • This course fulfills the Tech Literacy and Business Elective
  • This course may earn college credit through College Articulation - See nemi-earncollegecredit.com

BUSINESS ESSENTIALS          

This course and Business Applications completes the basic Business Program and is recommended for all students interested in pursuing a career in all business related fields.  The course will be a study of accounting principles and theory.  A computerized program will be used along with spreadsheet software.  Several simulations will be integrated throughout the course as well as other business topics such as financial statements, journals, payroll software, proprietorships, partnerships and corporations, internal controls, and other pertinent accounting topics.

  • This course meets the Math Related Requirement when taken in a student’s senior year. 

PERSONAL FINANCE

This course will help students learn how to prepare to live and manage resources when living on their own.  It will deal with sources of money as they apply to career choices, income taxes, food buying, comparative shopping, budgeting, renting an apartment or buying a home, and housing/renter’s insurance. Decision-making is stressed as it relates to lifestyles, income and needs. Budgeting, checking accounts, savings accounts, debit cards credit cards, and credit protection are presented.

  • This course meets the Math Related Requirement when taken in a student’s senior year.